Supporting the advertising industry: When Premier Media Group started as a local sign company years ago, we supported a wide variety of local and regional ad agencies for signage and large-format printing. Over time we noticed that the number of agencies we were dealing with was diminishing, but our business was still growing! We eventually reduced our agency clients by one-third, but our sales still grew by over one half.
We were interested in this puzzling trend, and after some investigation came upon the truth: it was not us that was changing dramatically so much as the advertising industry itself. Large agencies were beginning to purchase smaller agencies and directing them into more specialized roles. Large agencies such as BBDO and TBWA/Chiat/Day are now composed of anywhere between ten and fifty smaller ad agencies, each of which specialize in one field of advertising, like web development or event marketing. These companies do one or two things really well and form partnerships to execute things that are essentially outside of their realm of expertise.
Count on us: Premier Media Group looks at each agency client's situation as a unique one. We use our creativity to design according to what agencies need, and our expertise to get it printed and delivered. Whether your agency needs out-of-home media, media placement concepts and execution, or top-quality event marketing, look no further for your solution. Premier Media Group is your ultimate agency print partner.
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